Beloved fashion brand ‘to return to the high street’ after closing all of its 46 UK stores
One of Britain’s most beloved fashion brands is reportedly set to make a dramatic comeback to the high street after collapsing into administration.
Ted Baker, once a retail juggernaut, financially imploded last year and shut all of its 46 remaining UK stores.
It came after the firm behind company’s British shops, No Ordinary Designer Label (NODL), fell into administration in March last year, with administrators closing 15 shops and cutting 245 jobs.
However, reports suggest Ted Baker could now make a triumphant return in a matter of months.
The fashion house relaunched its website in November 2024.
And now, according to The Sun, the retailer is eyeing up a physical return to the high street – with a new store opening in London in early 2026.
Exact details of the potential bounce back have not yet been revealed. MailOnline has contacted Ted Baker for comment.
Ted Baker started as a menswear brand in 1988. At the height of its fashion powers it had 550 shops and concessions worldwide.
A beloved UK fashion chain could be planning a dramatic return to the high street (file image)
Ted Baker is reportedly looking to open a store in London next year, after closing all its remaining UK outlets last year (file image)
Its smart, boutique-style shops, often in pretty Victorian streets rather than huge malls, attracted shoppers who wanted mid-market stylish attire that was a cut above the likes of TopShop, Oasis and River Island.
It was founded by Ray Kelvin – who famously quit in 2019 after being accused of enforcing a ‘hugging’ culture at the company.
North Londoner Kelvin had started working in his uncle’s Enfield menswear shop aged 11 and gone on to found the Ted Baker brand after success with a men’s shirts shop in Glasgow.
The range of shirts in his Scottish city store – in every colour of the rainbow – became a huge hit in the ‘acid house’ era of the 1990s, as clubbers wanted to stand out under the strobe lights.
More shops quickly followed – in Manchester’s King Street and Nottingham Exchange Arcade – and as the 90s rolled on, the brand quickly branched out into other departments, eventually selling everything from womenswear, childrenswear, shoes, fragrance and watches to glasses, wedding attire, bedding and lingerie.
The womenswear became known for soft florals, and became a go-to for summer dresses, but shoppers could happily pick up a sharp suit for the office too – and a pair of heels for less than £100.
By 1998, Ted Baker had opened its first store in the US, with a shop in New York – and carved out a partnership with American department store Nordstrom.
Ted Baker was founded in 1988 as a menswear store before later expanding to womenswear (Pictured: file photos of models wearing Ted Baker)
After starting out as a menswear shop, Ted Baker exploded in the 90s, with womenswear sales flying thanks to floral dresses and chic work attire (Pictured: a store in Barcelona, Spain)
Founder Ray Kelvin, who was born in London, dreamed the brand up while on a fishing trip and opened his first store in 1988 in Glasgow (Kelvin pictured attending a special screening of The Gentlemen at The Curzon Mayfair in December 2019)
The brand has always employed the power of celebrity too, with early ambassadors including football, rugby and music stars.
In 2016, Guy Ritchie created a ‘shoppable film’ to promote the 2016 autumn/winter collection – which carried the strapline ‘Spy it. Click it. Buy it’.
In more recent years, Holly Willoughby, Amal Clooney, Amanda Holden, Emma Stone and Myleene Klass have all worn the brand.
The Princess of Wales famously wore a navy Ted Baker trench during the then Duke and Duchess of Cambridge’s Canada tour in July 2011.
However, the retailer hit a slump as more people turned towards online stores and away from the high street.
Before it collapsed, it had shrunk from more than 500 outlets to just 46 shops, employing around 975 people.
American firm Authentic Brands Group still owns the intellectual property for Ted Baker, having acquired the brand for £211million in October 2022.
News of Ted Baker’s potential high street revival comes at it was revealed this week River Island was facing collapse within a matter of weeks.
Hundreds of jobs at the company are now hanging in the balance as the struggling retailer battles for survival following a slump in trading.
In an attempt to save the fashion chain from shutting up shop, bosses have proposed a plan to hand the keys back on 33 stores.
With its mid-market style, Ted Baker enjoyed huge success in the 90s and noughties – particularly in the womenswear market
It event had a number of celebrity fans, including Amanda Holden who looked effortlessly stylish in an all white Ted Baker ensemble as she departed Heart FM in February 2023
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River Island on ‘brink of collapse’ in WEEKS as 33 shops and hundreds of jobs at risk
As part of the rescue deal, the company aims to try and slash rents on a further 71 shops and write off a series of debts to stave off a severe liquidity crisis.
The sweeping proposals – put together by accountancy firm PwC, which is advising the retailer – will be put to the High Court next week.
Should it receive the blessing of three quarters of the company’s creditors, it will unlock an emergency loan from River Island’s billionaire founders, the Lewis family, to help the struggling retailer to pay its bills.
However, if the proposal is rejected, it could plunge River Island into an irreversible financial crisis which will see it run out of cash by the end of August, leaving it ‘unable to pay its debts as they fall due’, the company has reportedly told creditors.
According to the Telegraph, in a stark warning laid out in the restructuring plan, River Island ‘will not be able to continue trading as a going concern’ and ‘would be subject to administration or other insolvency proceedings’.
An 800-page report compiled by the retailer’s advisers, PwC, reveals the fashion house faces a £10million ‘funding need’ in the second week of September, which financial experts warn will skyrocket to £50million before Christmas.
PwC must now convince at least 75 per cent of River Island’s creditors to support is bail out proposal.
The plan would allow the fashion giant to walk away from a string of debts, including tens of millions of pounds owed landlords from outstanding debts.
Among those landlord affected by the restructuring deal are British Land, the Crown Estate and Mike Ashley’s Frasers Groups. Councils nationwide would also be on the list.
However, industry sources have said there is resistance to the plan, with insiders accusing River Island of expanding too much.
‘This is family-run, they’ve just overstretched, and it’s unfair that the landlords will struggle because they haven’t maintained their relevance,’ one landlord told the Telegraph.
